A responsive site enables you to have just one website that automatically adjusts to fit the screen size of the tablet, Smartphone, desktop, or other device that your audience is using to view your site Responsive Web design is the web platform that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have titehe technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.
Features of Responsive site
- One Website Many devices
In responsive design, the device does the work and automatically adjusts according to a device’s screen size (large or small) and orientation (landscape or portrait). It switches between these options on-the-fly.
- Domain Protection
Responsive design lets you keep your own domain—nothing changes except code on the back-end.
- Link Equity
Since responsive design simply embeds new code on the back-end of your website, your company’s link equity is preserved.
The technology is more forward-thinking because once added to site it will work on next months and next year’s devices without having to be programmed further.
- Better option for search
Responsive web design is recommended by Google, it allows one website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier. For these reasons, responsive web design is the best option for your mobile SEO strategy
- Recommended By Google
Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the practice. This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content