A micro site (also called as a mini site) is a separate page of a website that has a separate URL than its home page and is used to provide information about and/or promote something that is related to the home page. For example, an interior decorator’s Website may have a link to a microsite with information about a special exhibition the firm is running, or a steel tube manufacturer may create a microsite to give the user information about a new product design. Microsites often are temporary websites that are removed from Web serversonce the promotion is over or the information is no longer relevant.
A microsite has the power to highlight a product, launch a promotion, or augment a marketing campaign in a way that full websites or more traditional marketing cannot. The single or small collection of pages these sites consist of is meant to engage user interaction while conveying information in a creative way. It can generate new leads for your business and create interest in your brand and website.